Tuyển Marketing Manager

OBJECTIVE OF THE POSITION

• The position is responsible for overall Marketing Department’s functions and issues.

BASIC FUNCTIONS & RESPONSIBILITIES

• Propose and implement Annual Marketing plan.
• Develop, nurture and strengthen network with TVs, other Medias, PR Agencies, State bodies; Associations in Vietnam.
• Manage and lead the marketing team to deliver set targets of the department.

PRINCIPLE DUTIES & RESPONSIBILITIES

Duties & Responsibilities

General Requirements:

• Managing all marketing for the company and activities within the Marketing Department.
• Developing the marketing strategy for Public and Overseas Studies businesses in line with company objectives.
• Co-ordinating marketing campaigns with sales activities.
• Overseeing the company’s marketing budget.
• Creation and publication of all marketing material in line with marketing plans.
• Planning and implementing promotional campaigns.
• Manage and improve lead generation campaigns, measuring results.
• Overall responsibility for brand management and corporate identity
• Preparing online and print marketing campaigns.
• Monitor and report on effectiveness of marketing communications.
• Creating a wide range of different marketing materials.
• Working closely with designers and design agencies and assisting with new product launches.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Analysing potential strategic partner relationships for company marketing.

Digital Marketing

• Develop Digital Marketing strategy to function well and contribute to sales revenue of LLV;
• Operate the Digital Marketing system to make sure it fits with LLV business structure and direction, provide training and coaching for staff to run the system. Optimize on Organic and Inorganic leads;
• Interact with sales for flow of data and sales closures;
• Revenue-related: To help Language Link increase its new public sales (both in term of student number and revenue) through DM by 15%.

Branding and Content Management

• Giving feedback to Management for Branding strategy and new approach and models. Need to make a monthly presentation to management
• Creating concept of Campaigns and implementation planning
• Creating brand narrative and identity and liaising with marketing for implementation and implementing campaigns
• Liaise with Vendors, Academics to create content for marketing
• Create mechanism to measure effectiveness by measuring effects on sales

Other tasks:

• Work directly with Business line manager and director of the following businesses:
• Contribute to the Link Up development project
• Support the marketing function of the Franchise business